We believe we have the best market place in Trinidad and Tobago for ecommerce business. We believe it to be a gamechanger. Our platform has been build on php, we have not used any existing code like Magento or WooCommerce, we have nothing against these, but we decided to be in full control of our code and develop it specifically to over come specific challenges being faced by businesses in Trinidad and Tobago.

Bizibi is a full turnkey feature rich multivendor platform. We will go through some of the major feature in our system, we will not spend too much time on features that are standard and obvious. Our features have been specifically designed to make the business owner more efficient. When we say efficient we are talking about both cost and time. Not only do we offer some extremely powerful features we are automating and integrating with systems all the time to make it easier and quicker to use our system.

Finally , we are not only helping you get online but we are also helping you get business. We know that marketing and creating marketing collateral can be time consuming and expensive, we have put in a lot of time and effort developing a graphics engine that will create lots of marketing material for you, not only saving you lots of money and time, but elevating your image to compete with competitors who have much larger budgets and resources at hand.

1. Subdomain that allows you to put up your own logo, theme and pages specific for your own store. With only your products.
2. We take care of the payments and delivery for you. For small businesses getting an online payment facility can be both difficult and expensive. One of the major issues with online is how will you deliver the product, again we take care of this for you.
3. CSV product import for bulk imports
4. SEO algorithms built internally, that inject sitemaps on a daily basis to google search. We inject every single product every night.
5. We do the marketing and advertising of the platform for you, you are free to any additional marketing if you wish
6. We have integrated with Facebook so that you can post your products directly onto your Facebook page from the bizibi platform
7. We have a graphics generator engine, preloaded with a growing number of templates, it allows you to create professional posts and flyers for you products from within our platform. You can download them and distribute them or you can use our Facebook integration to directly put them on to our FB page
8. We have a catalogue generator, where we can create a pdf of all your products in a professional looking catalogue format
9. We are working on vendor app, that allows you use your mobile phone to snap products and quickly upload them onto the portal. You can then download them for your own purpose.
10. We are working on a slide show generator to create a professional looking video/animation for your products.
11. We are working on email marketing engine so you can bulk email promotions and deals to your customers directly from our platform.
12. We run pixel and google analytics in the back to ensure we are tracking all information and visitors
13. B2B – if you are a distributor, you can sell to B2B customers at different prices, you can create different tiers for your different customers and give them different pricing
14. Discounts/promotion codes, give your best customers coupons that they can redeem on your store

To join our platform you can go online and sign up for an account, we will create an account instantly, agree to the terms and conditions and you can start to upload your products and put them online instantly. You can have a full ecommerce store in less then 15mins inclusive of payments and delivery.

If you have an internal POS system that has an API we can assist in integrating with it, otherwise you can export a CSV file from your current system and import into our platforms.

If you have any questions you can email us at info@taurus.one

SaaS is a services product software that aims to be active for a longer time. These software programs are flexible, user friendly and easily available worldwide. The key to be successful in any aspects is to value your customer knowing the golden words “customer is the king” regardless of you being the founder of amazing startup or you run an established brand with wide range of best sellers’ products, taking care of what your customer needs should always be a priority.

At times, even the experience users face issues while working with applications and non-tangible services in terms of new updates, plan changes, new features, account settings etc. Moreover, it is also obvious yet important to mention that new subscribers or the ones who are not familiar with new technologies or features, can come across software handling issues.

Being an ideal business runner, ensuring a carefree and smooth flow of experience to your user or audiences is your responsibility and for this you have to be fully prepared and witty to answer any kind of query or issue that your audience are facing.

A free of hassle and feasible method to tackle these issues will be answers to the common questions that your customers or audience might have regarding your services, keep them in one place so that they won’t have any problem finding these. This solution is called FAQ page which is abbreviated form of Frequently Asked Questions Page.

Must Read: 6 Advantages of Adopting Personalized Marketing

Many of the websites cater it as a Help Centre, which is a representation of hub page dedicated for questions and answers commonly asked by the audience and help them to go through. Moreover, an ideal FAQ page is dedicated to perform more things than this. This practice can help to bring your website on top of the search engine which means SERPs (Search Engine Results Pages) rank improves. To get more leads, this FAQ pages benefit by serving as a research engine that will turn leads in conversion. Eventually it improves brand image and give boost to the promotion of your business, products, services and new features.

For a detailed understanding of the FAQ page’s importance and the way of taking benefit by its implementation, we have catered some essential tips to create an influential SaaS product’s FAQ page.

You May Also Like: Smart Way to Build Strategy for Customer Engagement

Advantages of Getting a Business FAQ Page

The main functionality of this FAQ page or help Centre is to provide services having knowledge, structured supply and easy or accessible navigation of general information that your audience might want to ask regarding your SaaS product.

Even though, Customer Support’s direct contact is always preferable by some of the audience concerning the questions which are related to the products, while majority of the people do not want to waste the time over unnecessary experiences of internet. Whenever they seek an instant solution of their problems, the very first thought comes of user manual, FAQ page, help center and help section of that particular business. Such service is known with different names but each one of these serves the same purpose. Below are the benefits of dedicated FAQ page for a business that anyone incorporate for better results.

• Easy and quick support can be given in FAQ page for your targeted audience that they had been searching for.
• Having a FAQ page on the official website identifies that you care for your audience by providing them answers instantly over a single click without wasting time.
• Looking it in long term, it helps to give your customers useful answers and customer support that save you from hassle and do not take much time, on the other hand, you staff will not be constantly bombarded with basic questions and they could focus on other responsibilities as well.
• One more advantage of FAQ page that we cannot ignore is, such pages are configured properly and beneficial in taking your business’s rank on the top of Google utilizing the keywords strategy to make it SEO friendly as well.

Don’t Miss: Nine Essential Factors to Drive User Engagement of Website

1. Easy to Access FAQ Page

Firstly, the access for your business FAQ page should be easy and understandable to your audience. The users are habitual of looking for a FAQ page in the footers of website and in the main menu navigations. To make sure that your customers get FAQ without any hassle, add the link to FAQ page in both these areas.

If your FAQ page’s access is easy for your audience then it means you have succeeded in saving your audience from the annoying and time-consuming browsing of the website that might result in lose of interest from users end. Benefit of adding FAQ at the right place is that your audience can get more time to explore the products of their interest, thus generate leads and conversions on your website.

For example, Dropbox has a dedicated page for customer support with instant answers in organized and near manner. This FAQ page link is available in both, footer and main menu with easy navigation, captivating content and user-friendly features.

• Structured FAQ page

If your business put more attention to single SaaS product, then it doesn’t indicate the existence of abandon structure. Make sure to organize your business profile content in the relevant following topics:

• Launch
• Account Management
• Business strategy and Plan
• Bills and Payment
• Integration and Install
• Customization and Settings etc.

Following this, it can benefit in providing instant solutions to your customers i.e. better customer care.

Also Read: 6 Advantages of Adopting Personalized Marketing

• Important and Relatable Questions

Being a great business strategist, it is important to focus on the major and relatable questions in the FAQ page telling precisely about the SaaS business specification and the products’ details. However, you should also pay heed towards sever essentials present there. After a thorough research a helpful and relevant list has been made to show proven strategies for further implementation, which are:

• Evaluate Customer Care

Incorporate the most frequently questioned issues, and in case of a new startup, the free trials can be given to audience for the sake of feedback and betterment. For this purpose, focused group strategy is useful to get insights of such businesses.

• Competition in Research

It is important to keep check and balance of your competitors’ profiles that are present on social medias to get more insights upon problems solutions and suggestions of things.

• Pay Heed towards Customer Requirements

If you show your care for customers i.e. provide instant answers to what they were wondering about, then it cannot go unnoticed by the Google. But the main focus here should be the great research on keywords to incorporate. You can use software and other tools to organize the data of such queries by website.

• Product Launch via FAQ Page

The FAQ page can be used to elaborate the performance or new launch of products even if some features are being added. Mention about these things in FAQs along with their direct link of the service for an easy introduction and access.

• Create FAQs w.r.t your Audience

Before creating questions for FAQ page, keep the thinking of your audience in your mind so that you relate to their needs, such as:

• Use of First-Person Singular

Answer the question in the way they have been asked by the audience to make better understanding in their own language.

• Clear and Precise Answers

Write answers by considering your audience as a layman, do not incorporate jargons and business specific terminologies that are not easily understandable by the customers.

• Be Realistic

Do not assume anything about the customers i.e. do not skip any steps to guidelines assuming that your customer knows it already. Always explain everything precisely.

Know More About: Learn to Create a Video Landing Page for More Conversions

• Check Functionality and Focus on Design

The FAQ page design in your business website should make your customers feel confident and comfortable that they can search for answers and instantly get a solution, regardless of who they are; a regular customer, using SaaS for the first time or a prospect. The following should be considered:

• Search Bar Usage
• Accordion Menu incorporation
• Select Simple Designs
• Invest in Video Tutorials

It has been supported by the extensive researches that visual aids, representations and explanations helps in learning and understanding content better.

For example: Zoom has incorporated video tutorials in their FAQs section.

• Take Feedback

If a customer is not happy with the services or other things then he/she would definitely want to give feedback. Take this, as it can tell you how you can make improvements in FAQs and other services.

Read More: 6 Important Ways to Measure the Business Using Influencer Marketing

• Conclusion

The successful business approach is to incorporate FAQ page that is easy to access and easy to navigate with user friendly features.

Does the business website of your SaaS product have FAQ section? Let us know the comments sections how it has made a difference in business.

bizibi is a full turnkey solution for an ecommerce platform purely focused to the Trinidad and Tobago market. A feature rich multivendor platform that includes delivery and payments as well as a fully powerful marketing engine that not only generates a whole portfolio of marketing material for you, but also with its integration with social media we can also deliver it to your audience.

If you would like to have an online store go to bizibi and signup here.

Must Read: 6 Advantages of Adopting Personalized Marketing

Reasoning

If you are wondering over the importance and careful handling of SaaS products marketing then know that this marketing is considered to be sensitive since such products target a specific need by providing some precise digital services. Above everything, the main aim is to deliver your message to the right audience.

According to the fresh figures of Statista Estimations, the projected worth of SaaS marketing has been announced around 100 Billion US. Dollars.

The brand awareness enhancement, reach to the right customers and presence or digital foot prints for SaaS products can be created through some approaches and tools that empower the important social media platforms.

To get the important insights about your targeted audience, social networks are found to be a vital source, also it helps to get them engaged and meet your business goals.

Why to Choose Social Media for SaaS Products?

It has been claimed that suitable platform for SaaS products’ promotion is social media. The reason for this claim is that the clients of SaaS products are already present on social media platforms. For instance, if we see the stats of millennials (the age group that lies between the range 23- 38 years) are supposed to be the powerful prospects who stay actively online over these social media and find new products through these globally.

Also Learn About: FAQ Page Creation for SaaS Product

Moreover, Manifest’s research results have shown that the estimated people percentage on social media that follow brands are 74%, while the prospects who are active on social medias, stay updated about brands and communicate through social medias are around 96%. By following these insights, you can communicate on behalf of your business with these prospects using posting strategies on social medias and show them such content that they find entertaining.

Further, we will look into some important guidelines to explain an influential strategy of social media to market SaaS products.

1. Stay Active Around Your Prospects
   The selection of right platform for the right people with the right medium is important before taking a start of any marketing strategy for SaaS products. For this, you need to search out the whereabouts of your target market. Create plan and perform extensive research over the different channels to find out the great potential for lead generation. Your aim has to be an investment in such resources and time-consuming tasks that could confidently announce the return on investment.
   
   The products which are being offered and their targeted audience, both give insights to select an appropriate social media for marketing. For both B2C and B2B, the most powerful social media platform is Facebook. While, for the businesses that targets other businesses, professionals and buyers, you need to pay attention towards LinkedIn platform, because this platform is used to make important decision to get maximum reach on right audience.
   
   Below is the deep analyses of social media platforms to explain their weaknesses with strengths so that you can select one according to your product and audience.

Read More: 6 Important Ways to Measure the Business Using Influencer Marketing

• Facebook
  As mentioned above, Facebook rank is number one among popular channels of social medias, therefore this is the best platform to target the B2C business and also B2B businesses. Talking about the active audiences, it has been analyzed that on average daily’s active users on Facebook media are around 1.82 Billion. Facebook comprises some of the amazing features to generate influential ad campaigns and target the right audience properly. The presence of your business on Facebook spread the awareness among your targeted prospects, as it also verifies the credible businesses.
• LinkedIn
  If you have some SaaS products that target other businesses, the LinkedIn channels will suit your business the most. In order to interact with different industries, spread awareness for your product or services and develop links, the what else could be better than LinkedIn. This channel can also be used to prove the skills in your valuable business and share blog’s content.
• YouTube
  In handling the SaaS business, YouTube will turn out to be the easiest medium to handle. Different sections can be made for instance course training, tutorials and other engaging content or videos for your targeted audience. In case, you have developed some features and even introduced new software program or version then video content will help you a lot in marketing your products as such content is quite attractive for YouTube Users than giving a thorough read to the blog posts.
• Instagram
  If you get any about Instagram that it will not be appropriate for the marketing of your products then this idea is not at all right. Instagram is one of those social media channels which are on a fast and growing pace which is quite compelling to consider Instagram as a great platform to engage and promote your SaaS products.

Know More About: Learn to Create a Video Landing Page for More Conversions

For instance, Asana’s strategy should be followed regarding their project management system, their account of Instagram and the way they ingeniously use formats over videos, creatives and the stories to get more engagement of the prospects.

• Twitter
  The SaaS products’ awareness can spread through Twitter, and also it is a great source to engage your customers of SaaS products. The new regarding the organization, product launch, introduction to new feature, and reach on your blog posts and articles can be done with Twitter channel.
  
  It is also a great activity to get updates from the leaders of your relevant industry, competitors brans and also interact with them through responding over their feed posts and reweet the posts which are useful in term of information. The followers or fanbase can be increased on Twitter by staying active more of the time and put focus on the brand’s community building
• Update Your Profile with Persuasive Bio
  Tell your business’s story to your audience, they journey how it began and the challenges that you had to face while its establishment because your prospects are sheer interested in listening to your entertaining stories, challenges and strategies to overcome them in order to achieve key goals.

Also Read: 6 Advantages of Adopting Personalized Marketing

• Quality Content to Enhance Engagement
  once your business profile is properly set up, the next step is to plan a strategy for social media channels and market your SaaS services or products with these platforms.
  Whenever the audience faces issues, they search on their own. This is the reason that you are also required to keep a section of blogs that will only contain educational posts about your products’ functionality and their possible cases.
  
  Different formats can be used, such as:
• Webinars or Live Stream
• Quotes
• Photos
• Graphics
• Infographics
• Case Studies
• Videos
• Elaborate the Functionality of Your SaaS Product
  Often, the prospects find it difficult to use your products and their functionality. While promoting a SaaS product, the main challenge for its marketing could be its non-physical element. The non-tangible services cannot be touched or seen. A session of question answers can be created, a video can be created and some infographics series can be incorporated to promote educational posts about the usage, solutions and features of your SaaS products.

Don’t Miss: Nine Essential Factors to Drive User Engagement of Website

• Blog Posts Sharing
  
  The awareness about your SaaS products can be increased with the fantastic method blogging, and also the valuable pieces of information about your brand’s activities can be communicated to your audience using blog posts. It has been shown by the findings of DemandMetric, that 80% of the prospects communicate with both, blog posts and social media posts.
• Captivating and Quality Visuals
  Among all the popular social media channels, visual aids are most famous. Below is the data collected from HubSpot, have a quick look on it:
• The posts having photos on Facebook gets 2.3X higher engagement in comparison of the posts without photos.
• The are 85% of the marketer present on the social media channels who use visual aids.
• The twitter posts having photos get 150% high engagement in comparison of the posts having no photos.
  
  
• Conclusion
  Social media platforms have turned out to be the strong channels to communicate with the business prospects and market the business or brand’s products. The main advantage can be taken by the organizations of SaaS products by the modern techniques and methods to get more awareness and engagement by the audience over the products. Ultimately, all this needs a proper plan creation and strategy implementation for marketing.

You May Also Like: Smart Way to Build Strategy for Customer Engagement

bizibi is a full turnkey solution for an ecommerce platform purely focused to the Trinidad and Tobago market. A feature rich multivendor platform that includes delivery and payments as well as a fully powerful marketing engine that not only generates a whole portfolio of marketing material for you, but also with its integration with social media we can also deliver it to your audience.

If you would like to have an online store go to bizibi and signup here.

And if you want to get the best out of your marketing strategy, you must plan carefully, especially in case of SaaS products. SaaS products are not common in Trinidad and Tobago but that is changing, recently there we have seen a number of ecommerce marketplaces and food apps sprouting up, these are based on a SaaS model.

Well, now you might be wondering, why? 

Did you know? 

As per the estimations based on Statista, “The SaaS market is estimated to be worth 101.5 billion U.S. dollars”.  It is much smaller in Trinidad and Tobago, but also it is at its infancy stage. Over the next few years we will see a surge in online stores and most of these will be on SaaS model.

It sounds interesting…doesn’t it?  

So, now how would you leverage the opportunity? 

Social media marketing is the answer to this question!

When you efficiently harness the right social media channels, you can get a multitude of benefits like target the right audience, increase the presence of SaaS product on social media, and boost your brand awareness on the internet. 

Make sure you efficiently harness different social networks as they may give you valuable insight into your customers and the way they engage with your business. 

Before heading to marketing strategies, let’s discuss why social media could be effective for SaaS? 

The answer is pretty simple…your clients/customers are already there on social media! 

Let’s say! 

People who are 22-40 years old are most active on social media platforms and considered the most powerful customers.  

According to recent research done by Manifest, “More than 70% of people follow brands on social media and among them and more than 95% of users do interact with them on social media”.  

This clearly signifies that most of the target customers are likely to interact with different brands on social media platforms, ultimately making them the right medium to promote SaaS products. 

So, without wasting time, let’s discuss the effective ways that may help you to social media marketing tips for your SaaS products. 

1. Make sure your business is present where your audience is: 

Before you start promoting your SaaS product on social media you need to choose the right platforms. 

It is important for you to know what your audience hangs out! Make sure you research and plan carefully what social media platforms that you must target where you can get leads from. 

Also, make sure you invest your time and resources in those mediums that guarantee you a higher ROI (return on investment). Consider choosing what your target audience use and the product/service your business offer. 

And it couldn’t be wrong to say that Facebook is the best and prominent social media platform that may perfectly cater to the needs for B2B and B2C businesses. 

If, however, your target audience is business professionals, then you must consider putting efforts on LinkedIn to reach them and turn them into potential customers. 

2. Use High-Quality and Attractive Visuals

There’s no denying that fact that attractive visuals may lend you a helping hand in grabbing the attention of your audience. Let’s take a look at the following points: 

• Facebook posts with images are likely to get 2X more engagement. 
• More than 80% of marketers use stunning images in their posts. 

The visuals are particularly great when it comes to SaaS software. This would ultimately let you understand the features and technology. When it comes to attracting your people’s attention, you must use infographics in the best possible manner. 

3. Spark Engagement with Quality Content

You must create a social media strategy once you’re done setting up your social media profile. 

And you’re done promoting your SaaS products across all the mediums of social media. Make sure you create educational posts that indicate how your product works and how it may perfectly cater to the needs of your customers. 

You can use different formats such as:

• Photos
• Graphics
• Infographics
• Case studies
• Videos
• Quotes
• Live Streams or Webinars

4. Write an Intriguing Bio in Your Profiles

Make sure you tell your visitors about yourself like what your story is all about, how did it all start?

And it couldn’t be wrong to say that people love hearing about real stories and seeing how people achieved success. 

Make sure each business page of your section has a bio section where you can add a short description of your business. This would ultimately encourage your audience to follow your page and get to know about your brand.

Also, you must include basic information about your company or describe your company and showcase your benefits of your business. 

Note: Make sure you add a link to your website where customers can learn more about your organization. 

Final Thoughts 

So, that’s a wrap up to the social media marketing tips for SaaS! 

Social media channels, as you could see, boast powerful tools to interact with customers and promote any brand or business. One of the best things about marketing tips is that you may take advantage of various approaches and techniques to attract audiences and build awareness. 

We at bizibi have been focused on building digital marketing footprint for our ecommerce market place.

bizibi is a full turnkey solution for an ecommerce platform purely focused to the Trinidad and Tobago market. A feature rich multivendor platform that includes delivery and payments as well as a fully powerful marketing engine that not only generates a whole portfolio of marketing material for you, but also with its integration with social media we can also deliver it to your audience.

If you would like to have an online store go to bizibi and signup here.