On the contrary, negative user reviews or bad comments serve to dent these factors to some extent. As an online business grows, the number of its content, as well as dissatisfied customers, also progresses. This is critical for ecommerce and online stores in Trinidad and Tobago as we are just trying to build consumer confidence in purchasing online.

Feedback from both these groups of customers must be handled sensibly and discreetly to benefit the business and at the same time, bring a maximum number of unhappy customers to the satisfied customer bracket. With a phenomenal increase in online shopping trends all over the world, online user reviews become more and more significant for business growth. Google, by far, has emerged as the largest platform, used by the consumers to search for objective reviews against the product or service of their interest. 

Today, almost ninety per cent of consumers go through the existing reviews on Google before their final selection. Unfortunately, their decisions are influenced more by the negative comments. Businesses that delete or show selective reviews are thus viewed negatively by Google users. 

This article lists and elaborates eight rules or tips to effectively respond and benefit from negative user comments without deleting them. 

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Reply Promptly – Do not pend 

An organization’s response time amply reflects its business practices and level of professionalism. May it be its response to a business query or a bad review/comment. A prompt reply creates a positive impact, even on an otherwise displeased customer. 

Oberlo data quantifies that within seven days a response is expected by more than fifty percent of dissatisfied clients. A delayed response, however, is better than not responding at all because no response disappoints more than sixty per cent of the already discontented client. This is especially true for ecommerce.

It is highly advisable that before furnishing a reply, take a quick stock of your internal inefficiencies, resulting in customer dissatisfaction. If more time is required for this, an interim, courteous reply be forwarded to appease the customer. 

Give it a personal touch 

The element of a personal touch and concern can work wonders with even the most irate customer. Take the negative comment positively. What if the customer is justified? This means that a thorough investigation of the problem might reveal genuine incompetence that should be addressed to improve the system. 

This exercise would also help in the framing of an objective and convincing reply, based on facts. If the problem is at your end, do not hesitate to admit and apologize. This would be a good start. Show genuine concerns for the inconvenience caused to the customer and try to propose a solution. 

If the customer can see the reflection of your effort, concern and admission in your reply, consider him/her to be on your side, now onwards. There might be cases where the customer has been too irrational or has even distorted the facts, but a cool-minded, professional and courteous approach is always the right card to play. 

Consumers in Trinidad and Tobago love the personal touch.

Develop Customer Confidence 

People usually pardon unintentional mistakes if they are convinced that the same will not be repeated in future. 

Your response to an unsatisfied customer should be phrased to convince the customer that the problem at hand was a one-time mistake and arrangements are now in place to make sure that this does not happen in future. This resolve would seem more meaningful to the client if this message or communication is authenticated by a person of reasonably higher authority in the organization, e.g. a general manager etc. For online stores with online reviews this can go a long way.

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Show Gratitude 

Gratitude and thankfulness for a negative review? Yes, it is logical! Time is precious. If someone has taken some moments of his/her time to write even a negative review, their time and effort might benefit your setup, all successful ecommerce sites pay very close attention to this. 

Every problem, however minor, must be studied in detail to identify any inefficiencies and improve the system. Negative reviews must be taken in this positive spirit. A person, pointing out the weaknesses of our system at the cost of their precious time, thus deserves a sincere note of thanks. 

Politely shift communication channels 

Respond to comments and reviews on the public forum. If, however, the problem at hand requires intricate discussion with the customer, tactfully persuade the customer to switch to some private communication channel. 

The other channels might include email, phone or video call etc. The advantage of conversing on these private channels is that a candid discussion and data sharing can take place between both sides. Moreover, you may offer a solution or motivation for this particular customer only. 

The aim is to satisfy this customer and at the same time keep your solution or incentive, hidden from the rest of the public. Moreover, request the customer to delete or review their negative comments. After all, no one is listening or reading! 

Reward, Compensate or Reimburse 

One of the effective ways to pacify a displeased customer is to offer any sort of compensation for their inconvenience. 

It could be in the shape of a gift, refund or discount etc. Base the type and amount of compensation on the particular situation and mood of the customer. 

This is another form of persuasion. Make this offer on a private communication channel so that other customers might not take a lead and tend to write negative reviews to earn some bargaining advantage. 

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Pursue until a successful conclusion 

Stay focused. The aim is to achieve complete customer satisfaction. The conversation on any of the private or public forum should ultimately achieve this aim. This requires constant pursuance and frequent follow up with the customer. 

Make the customer feel elevated by your efforts. At this point, discretely make up the customer’s mind to delete his bad review or at least add some positive remarks that reflect your organization’s valuable efforts in the resolution of the problem. 

Can we remove a bad review from Google? 

Yes, it may be done. However, move systematically. First, make all-out efforts to convince the customer to remove the negative review. In case, the customer refuses to do so for any reason, make sure that your efforts for the resolution of the problem are amply highlighted on the public forum for the consumption of other prospective clients. 

There can however be a situation where the negative comments violate Google’s code of conduct or content guidelines, in any form. In this case, approach Google with a removal request after flagging the comment as ‘inappropriate’. The removal might take some time, though the deletion is not guaranteed since the decision to do so lies with Google. 

Conclusion 

A continuous and determined effort is required to keep your customer satisfied. Always stay positive and optimistic. Make sure that the quality of your product/service, ease of availability and other marketing aspects are fine-tuned to ensure complete customer satisfaction. 

Your interactive approach can timely guard against the raising of any negative reviews. It is better to expend your efforts and resources in improving and providing the best services rather than being bogged down in the hassle that follows one single bad review.

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 bizibi is a full turnkey solution for an ecommerce platform purely focused to the Trinidad and Tobago market. A feature rich multivendor platform that includes delivery and payments as well as a fully powerful marketing engine that not only generates a whole portfolio of marketing material for you, but also with its integration with social media we can also deliver it to your audience.

The year 2020, witnessed phenomenal changes in the way we live, work, socialize and do business. All of this was due to the Covid 19 pandemic. People had to stay home, drastically limit social contacts and work online.

The pandemic changed the business methodology altogether. Ecommerce and online store saw an exponential growth since most of the business and shopping was being done online.

The survival war during the pandemic was fought on two front. One, the personal front, where all precautions were taken to keep the disease away from self and family. Secondly, it was on the business front. Here, the economic survival depended upon thinking out of the box and adapt to the new business environment as soon as possible.

The people of Trinidad and Tobago, though fought well on both these fronts, however, this fight must continue for some more time to come.

This article lists and elaborates on six practical marketing guidelines to help thrive a business in this changed and new environment.

Adjust and adapt quickly

Do not waste time waiting for the business environment to come back to the previous state anytime soon because it will not. It is not a pessimistic view, rather it is based on undeniable facts and realities.

Different COVID vaccines are being developed but their availability and efficacy leave a lot to be desired. Social distancing has altered people’s state of mind. They now avoid crowded places and hence prefer to work and shop from the comfort and safety of their homes.

It is thus imperative for the business setups to adapt their working and marketing protocols, in line with this changed scenario to facilitate, retain and increase their customers.

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Seek help; it is nothing to be ashamed of

If your business requires help in adapting to the changing eCommerce environment, seek the help of your community, customers and clients.

Helping each other develops a strong bond. Share your stories of efforts, successes and vulnerabilities. People will appreciate your honesty and would be able to relate to you and your organization, more comfortably. Moreover, based on diverse experiences, you might get some very precious ideas and suggestions in response to your call for help.

Develop your sphere of influence

Intelligently and expeditiously, adjust to the changing business environment, marketing and customer preferences. To enhance business influence, revamp your marketing strategies and explore new venues.

Change your product tagline and slogans to reflect your organization’s new approach. Make these changes in conformity to the changing customer priorities and preferences.

Explore and utilize the social media platforms that have gained immense popularity during lockdowns. These may include Facebook, Twitter, Instagram, mobile gaming and video streaming platforms etc. Use them effectively to promote your business philosophy, products and services.

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Keep your customer involved and informed

Make your customer a productive part of your team. Involve them and share information with them. They must know about your efforts. Highlight the changes made to benefit the customers. Invite their feedback, based on which, make new changes (if required).

The clients must be made aware of your efforts to uplift your community as well as the positive part played by the community to keep your business afloat. However, always share authentic information with them to keep their trust and loyalty intact.

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Be authentic, accurate and factual

The pandemic has created a fearful environment of uncertainty. Unfortunately, a lot of misinformation and fake news has aggravated the situation even further.

People want real facts, accurate data and authentic news. Do not feed your customer even with the slightest amount of misleading information or distorted facts.

A trusting customer is a loyal customer. Take this opportunity to build up your loyal customer base. If your community starts looking up to your organization for authentic information, consider them a part of your team.

Make your offers more attractive

Cheer up the community by making some attractive new offers or modify some existing ones. This could be in the form of discounts, reduced prices, free membership or free home delivery of your product/service etc.

Think out of the box. Try to put yourself in customer’s shoes to visualize and understand their needs and preferences. This will help you come up with attractive and practical ideas, benefitting both the sides.

Never the less, strictly refrain from making unrealistic offers and commitments. This can lead you into trouble in the form of bad reviews and comments, which are difficult to handle.

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Some inspiring marketing leaders

Here are some industry leaders who successfully adapted to the situation and maybe a source of inspiration for people in Trinidad and Tobago.

Macdonald’s

A promotional video, released by Macdonald’s Philippines elaborates the fast-food chain’s changed philosophy to provide safe and healthy service to their customers in the pandemic.

The message prioritizes customer safety. The organization reassures the customers that in the pandemic they are following procedures that ensure customer safety, even at the cost of their business profits.

Ford

The automaker has a long and commendable service record. During the pandemic, Ford also used its technical facilities to manufacture medical equipment for frontline medical staff and patients, thus doing community service on a large scale. People do remember such gestures and the brand.

Ford also introduced a credit relief program to help the customers facing financial crunch due to Covid-19.

Walgreens

This US-based pharmacy and health care service provider served the community during the pandemic by providing a YouTube-based service, namely ‘Ask a pharmacist’. This service answered Covid related queries and provided online guidance. The company also introduced ‘Free drug prescription delivery service’ and ‘Drive through testing service’ for front line medical professionals.

Ikea

The home furnishing mega supplier made inspiring ads for people to help them make their home more comfortable to live in, during lockdowns. They encouraged people to love their abodes and stay in the safety and security of their homes for the safety of their self and family.

Conclusion

The world in general and business world, in particular, have witnessed transitions and recessions in the past as well. However, the successful survivors in those testing times have always been the ones who accepted the change and quickly adapted.

Current pandemic is a reality. Make the most of it by accepting it, understanding the changing dynamics and quickly adapting accordingly.

bizibi is a full turnkey solution for an eCommerce platform purely focused on the Trinidad and Tobago market. A feature-rich multivendor platform that includes delivery and payments as well as a fully powerful marketing engine that not only generates a whole portfolio of marketing material for you but also with its integration with social media we can also deliver it to your audience.

We believe we have the best market place in Trinidad and Tobago for ecommerce business. We believe it to be a gamechanger. Our platform has been build on php, we have not used any existing code like Magento or WooCommerce, we have nothing against these, but we decided to be in full control of our code and develop it specifically to over come specific challenges being faced by businesses in Trinidad and Tobago.

Bizibi is a full turnkey feature rich multivendor platform. We will go through some of the major feature in our system, we will not spend too much time on features that are standard and obvious. Our features have been specifically designed to make the business owner more efficient. When we say efficient we are talking about both cost and time. Not only do we offer some extremely powerful features we are automating and integrating with systems all the time to make it easier and quicker to use our system.

Finally , we are not only helping you get online but we are also helping you get business. We know that marketing and creating marketing collateral can be time consuming and expensive, we have put in a lot of time and effort developing a graphics engine that will create lots of marketing material for you, not only saving you lots of money and time, but elevating your image to compete with competitors who have much larger budgets and resources at hand.

1. Subdomain that allows you to put up your own logo, theme and pages specific for your own store. With only your products.
2. We take care of the payments and delivery for you. For small businesses getting an online payment facility can be both difficult and expensive. One of the major issues with online is how will you deliver the product, again we take care of this for you.
3. CSV product import for bulk imports
4. SEO algorithms built internally, that inject sitemaps on a daily basis to google search. We inject every single product every night.
5. We do the marketing and advertising of the platform for you, you are free to any additional marketing if you wish
6. We have integrated with Facebook so that you can post your products directly onto your Facebook page from the bizibi platform
7. We have a graphics generator engine, preloaded with a growing number of templates, it allows you to create professional posts and flyers for you products from within our platform. You can download them and distribute them or you can use our Facebook integration to directly put them on to our FB page
8. We have a catalogue generator, where we can create a pdf of all your products in a professional looking catalogue format
9. We are working on vendor app, that allows you use your mobile phone to snap products and quickly upload them onto the portal. You can then download them for your own purpose.
10. We are working on a slide show generator to create a professional looking video/animation for your products.
11. We are working on email marketing engine so you can bulk email promotions and deals to your customers directly from our platform.
12. We run pixel and google analytics in the back to ensure we are tracking all information and visitors
13. B2B – if you are a distributor, you can sell to B2B customers at different prices, you can create different tiers for your different customers and give them different pricing
14. Discounts/promotion codes, give your best customers coupons that they can redeem on your store

To join our platform you can go online and sign up for an account, we will create an account instantly, agree to the terms and conditions and you can start to upload your products and put them online instantly. You can have a full ecommerce store in less then 15mins inclusive of payments and delivery.

If you have an internal POS system that has an API we can assist in integrating with it, otherwise you can export a CSV file from your current system and import into our platforms.

If you have any questions you can email us at info@taurus.one

Some businesses think it is too difficult and do not attempt it, and others will invest a lot
of money on a poorly advised or executed strategy, and then give up leaving them very
hesitant to attempt it again.

Every business will need to go online in order to survive, there is not doubt about this.
The only question is when they will go online, some will go online before others and
reap the benefits of moving first, others will follow the crowd and retain their neutral
market position and some will leave it too late and will lose market share, some may
become extinct.

The benefits of online business are :

1. You are open 24 hours a day : With an online store your website is open
   24 hours a day. As more and more and more people start to shop outside of the
   conventional hours, your website can offer services to your customers around the
   clock. The consumer can browse your products and services at their leisure and
   at their pace. There is no rush. If they get distracted they can leave and come
   back, its convenient without any pressure.
2. You can show your products to everyone anywhere anytime :
   You can have your product catalogue online, making it convenient for customers
   to browse your catalogue from the comfort of their home. A well designed
   website will allow users to create accounts and mark favourites or have cookies
   installed so that when the customer returns you know what they were looking at
   before and can assist in picking up from where the customer last left off.
3. You can provide quotes and information: Shoppers will often either go
   to a number of shops to get quotes/prices or even call around. You make it easy
   and efficient to handle those queries. The easier it is to get information from you
   the more likely you are to generate traffic.
4. You can take online payments : For those customers that want to
   purchase from home, you can offer online payments, allowing the transaction to
   be completed from the comfort of the customer’s home.
5. You can drive traffic to your website more competitively then
   bringing footfall into a physical store: Similar to traditional advertising
   of TV, radio and print, you can use online marketing and advertising to drive
   traffic to your website, it is much cheaper and you can specifically target your
   required customers.
6. You can grow your online store quickly with little expense: You
   can increase your catalogue or product range by x10 without having to increase
   your store front. Store fronts are normally expensive and prime property, but
   online you do not have that restriction.
   The benefits of online business are
7. You don’t need to pay a premium to be on the high street to get
   the traffic: We will discuss this below, but the cost of being at Trinicity mall or
   West Mall is much higher than being on a high street, which itself is much higher
   than being on a side or local street. The online real estate works differently.
8. You need less staff : As you have less customers coming to your directly
   needing in person assistance, you can reduce your staff account. Many of your
   processes and reporting can be automated, giving you a realtime picture of what
   is happening. Reducing inefficiencies.
9. You can work remotely/globally: You can work from home or from
   around the world. It gives you the flexibility to have a better balance between
   your personal and work life. Empowering you to do more.

How to get online

Having covered some of the benefits briefly, let’s discuss how to get online. There are two ways
to do it. We will use the parallels from the physical/traditional way of doing things so to better
explain the options.
You can either build your own shop or you can rent a shop on the high street or a shopping mall.
Both of these options have their advantages and disadvantages and which one makes sense
will depend on your business and strategy.
In the same way in the online world you can either build your own website or you can rent space
in a marketplace (shopping mall).

The first option is to build your own website, this way you are in full control of what you will get
but it is a much higher risk.

Build your own website

1. Purchase a domain name
2. Purchase a web hosting package
3. Configure your name servers
4. Configure your email
5. Develop your website
6. SEO
7. CMS
8. Social Media and traffic drive
9. Updates and changes
   

Benefits

1. It is your website, you have full control to build exactly what you want.
2. Build the features and functionality that you require
3. It’s the same as purchasing land and then constructing whatever you need.

Disadvantages

1. Huge amount of capital investment is needed
2. You need to builders/developers, who will ask for down payments and then may not
   deliver
3. Budget increases as deadlines pass
4. You may need to change the developer
5. If you make a mistake and get something wrong, or forget something important, changes
   will be expensive
6. Also once developed the website will require ongoing maintenance
7. You require technical IT staff to manage your business website and that can become
   single point of failure or reliance

Market Place

1. Signup and register
2. Pay monthly for the service
3. No maintenance or technical skill or investment
4. No contract
   Benefits
5. Quicker, you have your store up within 10-30mins
6. No capital investment needed. Some market places will give you free trials
7. No contracts. Many do month to month contracts, although annual contracts are given
   discounts
8. Quik ROI. With minimal capital investment your ROI is much quicker.
9. No maintenance or technical expertise required. It’s like using Facebook. Infact
   facebook is also a marketplace (a social marketplace)
10. No investment needed to generate traffic. Although you can advertise to increase traffic,
    it’s like a shopping mall, buyers go to shopping malls and market places because they
    will find variety and hence you need to do little marketing to drive extra traffic

Disadvantages

1. You are limited to the features and functionality of the marketplace
2. All your competitors are in the same place

Which way you decide to go will depend on your business. As a general rule, if you are a small
business then I recommend you go to the marketplace. The cost of developing and maintaining
an effective website will be too much. You may be offered a website for $20k-$30k or even
$100k but it will NOT be a full ecommerce site, it will lack functionality and will cost much more
when you look at the TCO (Total Cost of Ownership). Many small businesses find themselves in
this situation and in the end give up, cut their losses.

If you are a large business, with sufficient internal IT then you could consider this, but we are
even seeing larger businesses going to marketplaces. There are very few if any businesses in
Trinidad and wider caribbean that are large enough and IT advanced enough to be able to
compete with a marketplace. There may be some short term gains, but in the long term I
believe the caribbean is a marketplace led economy.

One of the advantages an online marketplace has that a traditional shopping mall doesn’t is the
cost of replication. If a retail unit costs $100k to build in a shopping mall then 10 units will cost
close to $1million, there are some economies of scale saving, even if you say 20%-30%, it is
nothing compared to the savings in the digital world. If the cost of developing a single store is
$100k in the digital world then the cost for 10, 100 or 1000 is also $100k or maybe an extra
$10k. Hence the rental/monthly subscription cost for the marketplace will be much lower. You
can get access to a huge amount of rich technology for extremely cheap price.

Also the marketplaces are constantly investing in improvements, and when they are rolled out
everyone on their platform benefits, sometimes it may require additional costs, but that is small.
E.g a portal with 1000 businesses introduces a new feature that costs $100,000 to develop, they
only need to charge $10 a month extra and within 1 year they will have recovered their costs
and start to make extra profit. An independent portal will not have that power or scale.

Other options are to do both, the cost of running your own website is very high, and if you decide
to go that way, then you could also consider having a dual strategy and have presence on the
market place. Another strategy could be to quickly start on the marketplace and over time you
can develop your own website.

Many businesses use Facebook for their businesses and do not have their own websites, and
some do both.
This is a very simplified analysis, should you wish to speak to us please contact us at
info@taurus.one.

bizibi is a full turnkey solution for an ecommerce platform purely focused to the Trinidad and Tobago market. A feature rich multivendor platform that includes delivery and payments as well as a fully powerful marketing engine that not only generates a whole portfolio of marketing material for you, but also with its integration with social media we can also deliver it to your audience.

If you would like to have an online store go to bizibi and signup here.

In this busy digital world, all the brands are struggling very hard to reach to new customers without having thought of retaining the existing customers. The relation of emotions with existing customers is so important but brands often neglect the power of brand awareness for post purchase and before conversion communication.

For every business, it is the thumb rule that customer is the king who runs your business and it matters a lot that how do you deal with your customers. In order to interact and engage the customers effectively, businesses should be aware of customer journey’s touchpoint. If you get successful in engaging your customers in a right way then surely you will get great response and customers will make a place for your brand in their minds whenever they will shop.

Therefore, we get so many questions like:

• Why does customer engagement hold an important place?
• What does this strategy include?
• Which tools are required to build such strategies?
• How to implement customer engagement strategy?

We have got some tricks and tips to reasonably answer these thought-provoking questions and discuss smart strategy to get valuable customer engagement along with customer-brand relationship building.

1. Experience Initiate the Interaction

The performance of customer engagement is directly related to customer experience quality. It has been backed by Forbes, which has explicitly mentioned that a vigorous boost can be seen in customer loyalty if the brand interaction is done effectively with customers. Quality customer experience is quite important to attract new customers and retain the existing customers, it will eventually add positive impact on business.

This direct relation starts with robust system for customer experience, that will gain trust of customers and end up having great responses by them. Maintain this valuable link in your strategy for the optimal collaboration of market and company culture.

• Customer Journey Evaluation

The evaluation of your customer journey enlightens you with enough information about your customer with which you can analyze the way to make them interact with your business. In this way you can dig out the mutual benefits and gaps (if any).

Following are the appropriate questions, company can ask to evaluate customer journey:

• Is it easy to direct your customer to your website?
  • Are your emails gives support and awareness to customers?
    • Do your business retain the customers?
    • Is your team easily accessible to the customers or clients?
    • Do your representatives respond in a friendly yet professional manner?

• Seamless Customer Experience

Irrespective of the channels or mediums, the customer experience of any business should be fun and reliable, no matter on which channel brand interaction in being done whether it is social media, website, emails or even search results. Bad experience on any channel may result in catastrophe of customer engagement strategy; in worst case the customer might lose loyalty and trust.

• Spread Awareness Considering to Your Business Reputation

Mostly, customer experience is measured by analyzing the brand reputation. This specifies how fine your business is working at every point of the customer journey.

• Carefully Listen to Your Customers

These days, the customers are quite expressive when we ask for their feedback and in return they actually expect from you to cater their requirements. Be careful when you are listening or reading a customer review as it is an important part of customer engagement strategy.

Screening the review and feedback side by side of your customer satisfaction can support you in recognizing the customer issues and customer preferences and support in designing effective guidelines to respond them.

• Brand Identity and Personality Building

A true collaborative interaction of your audience with your business is one of such a incredible approaches that go hand in hand. You can differentiate your business from other by having an exquisite brand personality and identity, let your clients or audience know about your business and increase interaction. Your business message should be reliable, and to confirm the combined effect of support teams, jot down every point of interaction and utilize this data to create strategies with directions for your team. It will benefit them to implement same interaction every time regardless of channels (public events, product packaging, advertising, website, product description, marketing materials, social media etc.)

• Make Your Social Media Cool

Grab the attention of the greater chunk of your customers by unleashing your creative communication over the social media. This medium helps businesses to express their brand image and stay in touch with their customers or clients. In this way you can develop interest, enhance customer interaction and drive your sales by creating such content that will go viral.

Below are the points that a business needs to follow to build better strategy for customer engagement:

• Stay Active: By following the live events, note their opinions, initiate conversation and respond quickly.
• Practice Analytics Tool: To know your customers more by collecting data and dig out the useful insights that will help in improving the strategy guidelines.
• Optimism is the Key: For a successful business, always keep your positive mind open to be aware of the time to be frisky and to take things seriously.

• Customer Oriented Strategy

In your business communication strategy, make sure to adopt the customer-oriented approach for the fulfilment of customers’ requirements. Another key point in strategy building is the strong link between customers and employees, because dissatisfied employees cannot make your customers happy.

Finding out your right audience and their needs is necessary to develop effective interaction and create harmony between customers and employees. Then you can move to content creation and its marketing strategy.

For instance, the personalized experience can be created by getting the purchase history of customers and it can be used to know about your customers’ choices. This strategy is carefully implemented by Spotify that uses its audience’s listening history and show personalized discovery on weekly basis. On the other hand, Netflix shows trailers to its users as per their interest of daily watches.

• Get Personal with Customers

The personalized communication can be done in man forms i.e. you can send your customer birthday greeting by creating a personalized message, also new products based on their interest can be shown to them for engagement. Irrespective of the explicit approach, the eventual aim is to make your customers associated with your brand, make them seen and make them welcomed.

• Be a Good Social Listener

You can engage your customers by practicing the social listening method, the moment your customers will start sharing your business, product or services you will tend to interact will greater number of audiences. For real-time listening, the social forums, in precise, can be a super operative tool. It lets you to instantly respond to your clienteles without having to forward them to a changed customer support station. It empowers you to get the response of more customers in comparison of the surveys in which population sample is used. Also, you will be able to get insights of the businesses in your competition and they behavior of your customers towards their products and services.

• Stay Steady and Never Impose

Usually, the customers analyze the experience with brands by interaction. Therefore, the strategy to engage customers effectively, will be needing external and internal efforts combined. Altogether, the experience both matters on different channels like social media website, email etc. Further make sure to have a trained team that can be consistent with customer interaction.

Another main thing to follow is, not to force your customers by any means to interact. You need to develop a strategy that will provide different ways for customer communication, and let them decide their desired medium to interact.

Being a company or business, what you can do is opportunity creation and keep practicing the things that will give motivation to others by acting on them.

• Conclusion

In the bottom line we could state that, customer engagement can not be achieved by merely creating a quiz. The main aim of this article was to elaborate the importance and way of building a smart customer engagement strategy for better customer interaction in a business. Through real time examples and successful practices, it has been cleared that in order to analyze the customer journey, a business requires strong support of team, meaningful interaction strategy and consistency in efforts. It is about offering customer-oriented experiences and creating loyal relationships with your customers. After this thorough explanation, we anticipate fine understanding of our readers. In case of any queries, feel free to contact us at info@taurus.one. Also, follow this strategy and let us know about your experience with feedback.

bizibi is a full turnkey solution for an ecommerce platform purely focused to the Trinidad and Tobago market. A feature rich multivendor platform that includes delivery and payments as well as a fully powerful marketing engine that not only generates a whole portfolio of marketing material for you, but also with its integration with social media we can also deliver it to your audience.

If you would like to have an online store go to bizibi and signup here.

Here it is quite necessary to mention that user experience (UX) has always an important role whenever we talk about website design and website development, because:

• When a website has captivating and user-friendly interface then there are chances that the conversion rate will rise by 200% while this conversion rate rises by 400% if a website has exquisite user experience (UX) design.
• Here, saddest part is that approximately 70% well developed businesses (when go online) neglect to have fine usability of platform and consequently they get ignored digitally.

In website development, it is very challenging to excel in functions and features to drive user engagement. We would like to give you a productive suggestion for your components of the website, they should be user-friendly, captivating, and properly optimized.

We have a long list of such concepts to boost your user engagement. Pick them one by one and check which one of these concepts fits perfectly in your website development. Though all the mentioned concepts have been derived using WordPress CRM, you can also make use of it in other different projects that fundamentally need great engagement.

You May Also Like: Smart Way to Build Strategy for Customer Engagement

Unique Value Proposition

Businesses that flourish, get their crucial issues fixed and define them evidently. Every business should have a command on Unique Value Proposition (UVP) if it aims to engage audience and generate leads or conversion. At the front of your WordPress website, Unique Value Proposition is supposed to be the first view for your audience. This is the reason Unique Value Proposition should always be depicted at first screen when you get a website visitor that is your homepage. It should be on main page, centrally aligned and bold.  When a business sets its UVP appropriately on its website, it captures the sight of large number of audiences. The best practice to put UVP is to make it precise in one line.

Advantage Oriented Copy

If you have not mentioned the benefits of your audiences to visit, then the features and functions of your website will not be considered, give them what they are looking for. Due to this, benefits of people should be more prominent than your own branding. For the perfect benefit-oriented copy, business should know who are they catering? How do they think like? And which products/services would be their preferences? The best example for this is Tesla – it’s a well-known brand of vehicles that make environment-friendly and fuel-efficient vehicles, by giving them experience of trend followers with environment friendly usage.

There are several methods that can be used to convert your convincible website content into action

• Give Clear Message to Users

Try not to brag about things, people might get confused. It will be good if you clearly mention the benefit that they can get by using your product.

• Use “You” instead of Me

Interact with your audience by using second person’s pronouns (you, yours etc.) instead of personal pronouns (I, we etc.) and somehow tell them that they are special.

• Text that Users Can Scan

Mostly people are not habitual of reading, therefore having complicated and lengthy content on your website might result in loss of their interest in your product or services. Try to make your website content attractive with fine graphics, bullet points and precise content.

• Responsiveness of content

The content of your website should be responsive i.e. that will be mobile- friendly with proper screen view. This can be done by using more paragraph instead of one lengthy page, keep your sentences short and also keep the text font appropriate.

Read More: 6 Important Ways to Measure the Business Using Influencer Marketing

CTA Button

The full abbreviation of CTA is Call to Action, which means any action that users or audience take upon your convincible call. The Call to Action is a button feature that can be in any form including links, subscription management, social media buttons, direct your user to a specific page to read or add comment, portfolio hyperlink, form filling page or buttons etc.

The Call to Action (CTA) button should have message strong enough to generate leads in the form of visitors or customers both. Effective Call to Action (CTA) button can create a great difference in conversion if made with compelling message and marketed at right place.

Surveys and Forms

If you want to collect feedback of your business website visitor, engage them with your brand or even get information of customers, then forms are the primary source for all such things.

Moreover, you can make questionnaire of relevant question being measured on a scale of few digits to get all above mentioned things, this technique is called survey. It is necessary to put relevant question and also survey from the right place i.e. where your targeted audience is present in large number.

Make a Relevant Content Strategy

It is not a good practice to keep an individual section or blog for all of the resources. Having relevant content on your landing pages is as important as your introduction on About pages just to grab the attention of users on website.

If your website contains as such captivating data then it can result in great conversions with low bounce rate and further enhance the user experience on your business website.

Along with the relevant content of website it is very important to have eye-catching design for it to get user attention and engage them. According to analyses, around 40% audience will tend to lose interest they find content dry and boring, even of the website’s layout is outdated.

Know More About: Learn to Create a Video Landing Page for More Conversions

Customer Testimonials

A method to show your credibility to your audiences, previous customers’ testimonials play the key role. For example, if a visitor is interested in your product or services and intend to buy but having quality concerns, then at that point customer’s buying behavior can be affected by the testimonials of other customers. Since testimonials increases the business or brand’s credibility, hence customers start to gain trust.

In order to get potential customers, the website should have testimonials with fine visibility (along with Unique Value Proposition and Call to Action Button).

Link Campaigns to Landing Pages

When a business run marketing campaign other than website, then this campaign should be directed to the landing page of business’s website (the campaigns which are designed for a specific audience or channel). This is how the communication of business will tend to increase in conversions and will stay consistent.

The landing pages should be attractive since it can make up your customer’s mind to spend more time on website and generate leads.

Different methods can be implemented to enhance conversions, which are following:

• Pay Attention to CTA

An action should be promoted on the landing page of website, these action buttons could be more than one but with its own convincing message for conversions

• Landing Pages Length

It is important to see customer visiting trends on your website. Moreover, you should know whether the precise content is best practice or longer paragraphs are good for greater reach. Mostly, lengthy pages of content and overall copy are proved to be beneficial in B2B businesses.

• Personalization

It is your duty to make customers stay on your landing pages, and do not lose them. It is certain that the people who intentionally visit your website are the ones who have chose to open your landing page link for information or conversion. Therefore, there should be personalized message on the website’s landing page, whenever a customer takes a visit.

• Visuals

Showing the right graphics at right medium to right audience can make a great difference in conversion rate. The quality of product when combines with prefect illustration then this combination does wonders in getting engagement and sale.

Also Read: 6 Advantages of Adopting Personalized Marketing

Pop Ups

In order to generate great leads, the pop ups give wonderful results. Many of the pops get ignored and blocked by the users but people remember those pop ups which are effective.

Live chats

To get conversions, customer attention, team support and customer care, liver chat is the best way in all these aspects.

Conclusion For a success in your business, the website should be well optimized, keep experimenting to study customers’ behavior and its data collection. Right marketing of right website with right information gives great user experience and make more conversions.

bizibi is a full turnkey solution for an ecommerce platform purely focused to the Trinidad and Tobago market. A feature rich multivendor platform that includes delivery and payments as well as a fully powerful marketing engine that not only generates a whole portfolio of marketing material for you, but also with its integration with social media we can also deliver it to your audience.

If you would like to have an online store go to bizibi and signup here.

Since the market is flooded with many articles associated with the “Front-end trends”, following the right one could be potentially daunting! 

 But if you want to adhere to the front-end developers and designers, you cannot overlook the importance of “Front-End Trends to follow in 2021”.

When it comes to presenting beautiful designs, developers must focus on optimized approaches, code, and unconventional techniques that could yield results.

Always remember the fact that “Scalability is demanded by clients while users look for performance”.  

So, without wasting time, let’s discuss some of the important “Front-End Trends that you can follow in 2021”.

1. CSS Custom Properties

Although even around for a while, CSS Custom properties or CSS Variables are preferred by developers. 

Let’s take an example to understand! 

W3C Module Level 1 launched five years ago and took almost a year to significant traction among developers as the technology advances. 

It couldn’t be wrong to say that in 2021 is likely to bring some new innovation in technology and that could be lucrative for corporates. 

Why Is It So Cool?

For those who don’t know, custom properties are nothing but variables in CSS. 

Now, most people are complaining of the fact that why do we need CSS when we have variables in Sass? 

Sass (Syntactically Awesome Style Sheets) is an extension language for CSS, it basically allows you extend CSS to be able to use variables, nesting, inheritance, mixins and other sexy tools that make CSS fun again.

And the reason behind this is that what comes with custom properties is the ability to allow you to redefine directly in the browser without any need for compiling. 

2. Variable Fonts

Like CSS Custom Properties, variable fonts have been around for a while but still, they are not being widely used. 

The reason behind its lack of popularity could be the fact that developers might be taking time to understand its techniques. And that’s the reason; you cannot simply choose any font and make modifications to it. 

Let’s discuss why it deserves to be on the list! 

One of the best things about variable fonts is that designers and developers may get a multitude of options to change the font. Also, you are already aware of the fact that fonts are a significant contributor to the time that an app/website loads. 

When you choose variable fonts, you simply need one font along with a ton of variations to choose from. 

3. Utility-Based Styling 

Another popular front-end trend could gain significant traction is nothing but utility-based styling! 

It is infused with predefined classes that let you focus on applying styles. Unlike other standard approaches, the utility-based styling comes with its advantages, especially for JS developers. 

It is often observed that some developers might argue with the trend as it involves “writing CSS in HTML”. In fact, you cannot even change a component from CSS. 

It is inevitably true!! 

But when your components are JS files in a React/Vue app, then you can easily update them in one place.

 4. More JavaScript 

JavaScript is not just a trend, instead, you cannot even open a website if you don’t have a “JS enabled”. 

Irrespective of its reviews (positive & negative), JS-based tech is something that must trend more. 

And one of the best things about the JS is that you can build a project of any size without any difficulty. For those who don’t know, developers can perform a multitude of things such as connect it to some data storage, reactive frontend, deploy your project live, and utilize the browser’s APIs for the best user experience. 

5. New CSS Features

Well, if you want to slay 2021, you cannot neglect the importance of new and updated CSS features! 

Although the earlier features tended to solve multiple problems, it comes with backward compatibility which could be a grave concern for developers in 2021. 

But not anymore! 

The majority of people across the globe may easily access the internet- Thanks to the advancement of browser vendors in the past year. 

Incorporating CSS Custom properties are likely to offer results beneficial for your business. 

Writing Modes (CSS Feature)

Though writing modes are not being extensively used, many developers sometimes need to support the languages and need writing modes. If you are working on multilingual sites and dashboards, you must need those modes.  

With the advent of directional writing properties, you don’t have to overwrite margin-left to margin-right for RTL.

Final Thoughts 

So, that’s a wrap up to the best “Front-End Trends to follow in 2021”!!

Since they change rapidly, it’s not a walk in the park to follow them. But it doesn’t mean we should stop adopting! Instead, it’s incredibly important to keep an eye on them and incorporate them into our business strategies. 

When you do so, you are likely to offer an exceptionally great user experience, enhance your business, and open new markets for your services.  

Do tell us your favorite one and in case we missed any, please let us know in the comments section! 

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bizibi is a full turnkey solution for an ecommerce platform purely focused to the Trinidad and Tobago market. A feature rich multivendor platform that includes delivery and payments as well as a fully powerful marketing engine that not only generates a whole portfolio of marketing material for you, but also with its integration with social media we can also deliver it to your audience.

If you would like to have an online store go to bizibi and signup here.

You need to adhere to a multitude of aspects so that your visitors can stay longer on your site and visit again. 

Well, this is something that everybody wants! 

You must know the features of a great website that may attract your visitors. Whether reading/browsing your content, viewing a product/service, and filling out forms, and whatnot, your target audience/visitors must feel good while going through your site. 

Let’s take a look at some of the important website features: 

• Nearly 50% of the visitors expect that the website on which they are visiting must load in minimum time. 
• Nearly 70% of visitors like the fact when websites have links to the brand’s social media profiles. 
• The average attention of a reader is a minimum of 12- 15 seconds.  
• Nearly 50% of online shoppers are likely to shop from one website if they find it quite useful. 
• Nearly 70% of website visitors said that reviews are incredibly important and may impact the credibility of the website.  

So, that’s the power of a feature-enriched website! 

If you are looking to attract more and more visitors, make sure you incorporate the following features in your website.  We at bizibi have put attention to incorporating these into our ecommerce website, but if you wish to design your own website then we encourage you to consider the below.

So, without wasting time, let’s discuss the 6 top website features you cannot overlook. 

Here we go!! 

1. Easy & Organized Navigation

Nobody likes to get lost in the clutter! Nobody likes to visit websites with navigation that is all disorganized and full of hassles. When individuals visit your website, it is extremely important that they are able to find the information that they are searching for, that too, in an easy manner. If your website fails to fulfill this demand, then the visitors will certainly opt for other available options. 

Therefore, always emphasize creating a website with organized and easy navigation because it is the ultimate instrument to enhance the user experience. Always make sure that the website’s navigation is hassle-free. Pay special attention to the menu as well as layout structures because they both are the usual points of interaction. Therefore, make them attractive and easily accessible for the users. Provide language options and options to chat with or call customer support. Provide options for hassle-free login and many other basic kinds of stuff like the ‘About Us’ page. Remember, it is always well-thought navigation that attracts more and more customers towards your website and increases the traffic. 

2. Easily Accessible Contact Information

The contact information is more important than you think. If your visitors like what they see on your website, they might want to contact you for further queries, purchasing, information, or filling forms. Mostly, visitors would like to know how to reach you or how to communicate with you. This gives us the reason why detailed contact information is mandatory for any website. 

You will be surprised to know that around 44% of users exit a business website when they didn’t find any contact information (according to Hubspot). Thus, it is extremely important to make your contact information section easily accessible and attractive for the users. Make it functional, good-looking, responsive, and write it seductively. It is recommended to put your contact information on the website’s header or footer so that users can easily read it even if they are browsing different pages. 

You can also include some extra details about your company as well as a contact form. Introducing a contact form with the contact information section will kill two birds with one stone: it will not only help you to improve the satisfaction of the customers and company but also help you to improve your services or products via suggestions, tips, recommendations, or reviews in the contact form. 

3. Stellar Images

In order to sell a product/service, you need images, right? However, the image should be of high-quality. Have you ever gone to an online store and saw a product with great descriptions but blurry photos of it? How did you feel? You probably had felt reluctant to buy that product. Correct ? 

Therefore, choose images that sell your product/service. As per usabilla.com, around 90% of the information absorbed by the people is only through visuals. With this, we can say that high-quality images can effectively attract more visitors to your website and will drive more conversions into sales. As with online stores people cannot touch or feel your products, it becomes extremely pivotal to upload photos that are clear, captivating, and detailed. Thus, hire a professional photographer, invest in high-performance photo editor applications, or get your images edited by a professional expert – do whatever is required to highlight the product. 

E-commerce sites such Amazon.com and Alibaba.com reported a huge increase in sales by vendors that improved their images, that is why bizibi is developing tools to make it easier for its vendors to create high quality imaging.  We have a mobile app in development as well as an extensive engine with thousands of templates for our vendors to click and go.  These are essential for eCommerce in Trinidad.

4. Focus on Testimonials

According to an infographic by socialfresh.com, testimonials are the highest effective content that you can put on your website in order to get a boost in sales. The clients’ testimonials are 89% better than any other type of marketing content in terms of increasing the conversion rates. 

Visitors are more likely to choose a brand that has already been tried, used, or tested by others. Clients’ testimonials serve as an important link to build trust among your users. It is recommended to include a few topmost reviews of your company on the homepage. This will build a sense of initial connection with the business and your users will be able to trust your company. If you wish you can also create a separate page for testimonials containing reviews from past customers. This makes your profile richer than before and helps you to boast a successful record with your clients. 

After your landing pages, creative content, beautiful designs, and easy-navigation features, testimonials give your visitors a final urge to buy your product or service. Therefore, never ever ignore its importance. 

This is way on bizibi, we have included product reviews, so that customers can review products and provide feedback, this builds social trust, in addition to that bizibi is backed by guarantee by Taurus to make sure that customers have a satisfactory shopping experience.

5. Easy Search

No matter whether your users are looking for a product, service, or any other information, make sure that they must find it with the utmost ease. Consider the fact that your customers will not browse every page of your website to search for the information or product/service that they are looking for. For such cases, make sure to include an easy search bar at the top of each website page.  Also, make sure that important and proper keywords as well as various filters are all set to bring out a more relevant search result. 

Around 30% of the website users prefer to use the search bar on a website, according to Moz. The easier it will be for the users to search your product, the easier it will convert into sales and the more will be the intent to visit your website again. 

On bizibi we allow you to search by vendor, a vendor also has a dedicated store where you can only find the products of that vendor, you can search by category and finally the most popular is search by keywords.

6. Think of a Content-Rich Blog

In addition to all the above-mentioned features, a content-rich blog can assist you in targeting a quality audience. Be it social content, or digital content, any type of marketing content requires top-notch quality, valuable information, and seductive language to attract the readers. Here are some of the benefits that you can have with a best-in-class blog:

• With targeted keywords, you can get higher SEO rankings.
• Assists in building the name of your brand.
• With social media share buttons, your content can grab more visitors to your website.
• Helps you in connecting with your visitors as well as readers. 
• Helps you in turning your visitors into quality customers. 

Conclusion

When it comes to the website what you don’t see can be more important than what you do see, especially when you are looking at doing ecommerce.   It is all about the user experience.

While working on your website, one of your main objectives should be to include features that your visitors can count on. It will not only help you to increase your sales and revenue, but it will also assist you in building strong and trustful relationships with your customers. With a well-designed website, your visitors would not help but visit again and again! 

bizibi is a full turnkey solution for an ecommerce platform purely focused to the Trinidad and Tobago market. A feature rich multivendor platform that includes delivery and payments as well as a fully powerful marketing engine that not only generates a whole portfolio of marketing material for you, but also with its integration with social media we can also deliver it to your audience.

If you would like to have an online store go to bizibi and signup here.

In 2020 WordPress was powering a whopping 40% of all websites on the Internet.

So, that’s the true power of WordPress! 

And why shouldn’t it be! When you can easily create a website from scratch and get a multitude of customization options, nothing could ignore the importance of WordPress. 

But it’s not as easy as it seems! 

Maintaining a WordPress site could be potentially daunting and you must adhere to the latest techniques and best industry practices. Well, we all aware of the fact is that it is open source as it provides a multitude of functionalities and opportunities to grow your business to an unprecedented scale! 

But here’s the catch! 

Since it has an open-source, it could allow hackers to breach its security and corrupt your website or hack your business data using unethical practices. This would ultimately result in inferior performance and less conversions, ultimately putting your brand at risk.  

This is where this post has come to the rescue! 

In this post, we’ll discuss the mistakes that you need to avoid while managing your WordPress site. 

Here we go!! 

1. Glue to the Old Version

No matter how busy you are, you must not consider sticking to an old version. As a matter of fact, make sure that you never leave your website on the version that it has been earlier created. 

This could land you in trouble!! 

Make sure you never overlook the burgeoning cybercrimes taking place in today’s tech-dominating world. When you don’t update and stick to the old version, you are likely to allow hackers to steal any crucial business information, compromise your ranking, or can do any more suspicious activity that could land you in a legal problem. 

That’s the reason; WordPress generally offer regular updates all year. 

These updates offer performance improvements and fix bug that could improve your website performance to an unprecedented scale. 

Note: Before you apply changes/updates to the live website, you must check their compatibility on a test server. 

2. Avoiding Backup

No matter whether you have applied the best techniques to keep your site optimized and secured. You, however, cannot ensure they are 100% safe. 

If you are a part of today’s tech-driven world, you must know that data is sacred! And you cannot even think of losing the data of your site even in your worst nightmare. 

This happens when you avoid backing up of your data! 

Most people deliberately avoid backing up of data and end up losing sensitive information such as personal user data and login credentials. 

Make sure you don’t repeat the same mistakes! 

Many WordPress hosting providers, nowadays, offer backup features already included in their packages that you must set up. 

For those who don’t know, a backup could be quintessential in scenarios like some bugs from a recent update, a server crash, or any information that is lost can be restored right away!

Note: Make sure you choose backup only from WordPress hosting providers! 

3. Considering Unverified Plugins

This is something that most users do and end up compromising their business credibility! 

It’s often observed that people simply install plugins from not known or trusted platforms without checking their features. Although installing plugins (ensure they are right) could be a lucrative option to save time and resources, make sure you know where you are using them from. 

There are additional aspects that you must adhere to if you want to make the most out of your plugins! 

There are some plugins available on the market that you might not need for your WordPress website. Instead, they could add burden (might slow down) your website and break your business in the long run. Whereas some plugins may run hidden processes in the background that might steal the confidential or private information of your company and send it to other platforms without knowing you. 

If you want to use plugins that are safe and absolutely free, you must consider installing them from your WordPress Plugins Directory. And the best part is that these plugins are reviewed by the WordPress team in almost all important aspects like security, use, code standards, etc.. 

Note: Consider checking the reviews of the plugin you are about to use on your WordPress website. 

Also, you can hire an experienced WordPress developer who can help you build an ideal custom plugin for your website! 

4. Not Leveraging Caching Mechanisms

Well, it couldn’t be wrong to say that website caching is one of the crucial technologies you can harness to make your WordPress website perform better. 

When you effectively leverage caching mechanism, you are likely to increase your website’s ranking in searches and turn your frequent visitors into potential customers. 

Let’s say!! 

If your website is running on a “Managed WordPress hosting”, then you already have got caching feature that you can simply set up and use. When you efficiently utilize these features, you can increase the performance of your website and let it load faster than the usual. 

Also, you can alternatively use a WordPress plugin to optimize the cache without any difficulty. But you must keep this in mind that you must use only one caching plugin at one time. If you, however, use more than one cache, you are likely to break the deal and all efforts may go in vain. 

When you apply any plugin, make sure you test it first to avoid falling into any kind of pitfall. You simply just need to try them carefully. 

5. Underestimating Comments Moderation 

Well, if your WordPress site has comments enabled, you are already bombarded with spam messages and even links that could direct to suspicious websites (might even hack your website). 

To gain new links and promote their services, these practices are usually done by amature marketers. 

Here comes the best part about WordPress! 

The platform may easily let you moderate the comments on your website! If you, however, want to enable that, go to setting and select “Discussion”. 

As a site owner, you must adhere to the necessary settings and at the same time, ensure that the comments must be approved manually so they cannot appear without your permission. 

By going to the comments tab in the Dashboard area, make sure you frequently moderate your WordPress site comments. Make sure you do it at least twice a week. 

Note: Make sure you moderate the comments daily if your website has a significant number of visitors. 

6. Overlooking the Company’s Contact Form 

If you think you can overlook a contact form, then it could potentially be a bad idea that comes back to bite you. 

If you want to offer seamless communication with your visitors, you must consider a contact form. Let’s discuss the potential benefits of having a contact form on your WordPress website. 

• Getting significant leads.
• Making yourself and the brand more reachable among your target audience. 
• Communication – if someone is interested in your product, then they can easily interact with you and get profound information. 

Looking for the best contact forms? If so, the WordPress plugin directory may lend you a helping hand! 

The directory has some of the best contact form plugins to choose from. If you want to make your investment a lucrative one, make sure you choose one that has a high rating, customers’ reviews, and may seamlessly adapt to your requirements. 

Also, you must ensure that it is compatible with your WordPress website! 

7. Leaving Idle Themes on your Website 

When your website was in the development phase, you might have tried downloading different plugins to check whether they suit your website or not. 

Well, everybody does that! 

But if you chose a plugin and you are not using it now, then there are chances that it is still in the plugin directory of your website. 

And if you don’t delete or use it, it may slow down your site. And not only this, it can make your site prone to threats and attacks and hackers might even try to steal your business information through your website. 

If you, however, don’t want it to happen, make sure you just delete it right away! Make sure you deactivate it first and then uninstall it. 

After doing so, you need to optimize your database with a third-party solution. Before diving into database optimization, you must have a backup of your website. 

Final Thoughts

So, that’s a wrap up to the mistakes that you must avoid when it comes to managing your site! 

Developing a WordPress site right from the scratch could be both exciting and daunting. You will be excited as your business is likely to mark its presence and at the same time, you must adhere to the latest updates, practices, and even perform regular maintenance. 

When you do so, you are likely to save significant bucks and protect you from threats and hackers in the long term. 

Our blog is on WordPress but the main bizibi ecommerce portal is not a non WP site, mainly due to security and also the greater complexity required us to have more control and direct access. Although it is possible to achieve it in WP. Woo Commerce which is used by many online stores in Trinidad and Tobago is a WordPress plugin.

Have got questions related to the WordPress website? If so, please let us know in the comment section!! 

bizibi is a full turnkey solution for an ecommerce platform purely focused to the Trinidad and Tobago market. A feature rich multivendor platform that includes delivery and payments as well as a fully powerful marketing engine that not only generates a whole portfolio of marketing material for you, but also with its integration with social media we can also deliver it to your audience.

If you would like to have an online store go to bizibi and signup here.