Although the machines have not yet taken over us completely, they are gradually seeping their ways into our lives. They have dramatically changed how we work, how we live, how we think, and how we entertain ourselves in our leisure time. From voice-operated personal assistants like Alexa and Siri to autonomous vehicles, Artificial Intelligence is boasting its powerful capabilities, especially in the e-Commerce spectrum.
Before diving deep into how can you effectively use Artificial Intelligence in eCommerce, let’s first understand briefly what exactly is AI or Artificial Intelligence.
Here we go!
What Is Artificial Intelligence?
Incorporating complex algorithms and software, Artificial Intelligence (AI) is a highly advanced and broad branch of computer science that mimics human cognition to deliver unrivaled performance. In simple terms, Artificial Intelligence deals with the designing of smart machines that have the potential to carry out various tasks that would otherwise require human intelligence. Two main branches of Artificial intelligence have been the primary players for bringing a paradigm shift in the world of technology. They are:
- Machine Learning (ML)
- Natural Language Processing (NLP)
Why AI Is Important For E-Commerce Spectrum?
According to Statista, around 3.8 billion people across the world are estimated to have smartphones by 2021. This number will only rise further. It simply means that online purchases will also boost up. In such a case, AIplays a pivotal role in providing a seamless as well as interactive user experience. It has already been adopted by various businesses, including the eCommerce industry because it assists the business to provide more personalized services and significantly helps in increasing sales.
Ways to Use AI in E-Commerce
- Including Effective Search Options
Imagine you are looking for a particular product on a platform. Despite writing accurate keywords, you are not getting the desired results. How will you feel about it? Of course, you will just leave the platform and opt for other available options, right?
You need to understand that it is very important for you to create a positive customer experience. It will be very annoying for your users to search for something on your website and not find what they were actually looking for. Therefore, it is your utmost priority to provide your users with effective search options so that your platform can guide them to the right products. There are two ways through which AI can help you to provide effective and relevant search results. They are:
- Implementing a voice search feature.
- Implementing a visual search feature.
- Integrating a Chatbot oR Virtual Assistant
There are times when customer services might not be available 24/7 and hence, you cannot respond to the customer’s queries all the time. This problem can be solved by integrating a Chatbot.
A Chatbot or Virtual or Digital Assistant is a simple application that has the capability to understand the natural human language. Therefore, such applications can help the users to solve their queries, doubts, or any other questions regarding the products. It is an ideal way, not only to initiate a conversation but also to guide the users to the right choices. With Chatbots, you can provide an immediate response to your customers, which is much needed while dealing with them.
- Optimizing Your Product Descriptions
Well-optimized descriptions of the product can assist you in gaining a higher ranking for your online store. Let’s see how:
- They work for your SEO.
- They drive organic traffic to your website.
- They convince potential leads to make purchases.
- They increase brand authority and trust.
Although you can optimize your product descriptions manually, it is best to automate the whole process of optimization with the use of Artificial Intelligence. It would save a lot of time as well as energy, which you could use for other important purposes.
One of the best examples of a website that uses AI for optimizing their product descriptions is Alibaba. You will be amazed to know that the website’s AI tool produces around 20,000 lines in a second. Therefore, there is no need to spend time on creating as well as optimizing the content as the tool does it all.
- Discarding Fake Reviews
Do you know that around 90% of customers make purchases on the basis of reviews and approximately 86% of buyers are reluctant to make purchases from a business that has negative reviews? Therefore, it is always important to get rid of fake reviews. It can highly affect your business’s name as well as revenue. With Artificial Intelligence, you can easily spot as well as delete fake reviews, which is extremely pivotal to prevent any scam.
- Leveraging The Benefits of Price Optimization
For online shoppers, price plays an important role in determining whether to buy your product or not. Therefore, it becomes important for you to make sure that your prices are fair, competitive, and reflective. The process of price optimization includes searching for the optimal price that the customers are ready to pay for a specific product/service. It may sound easy to you, but it is really not like walking on the roses. The process, sometimes, can become highly complex, especially at the global level.
For such a complex task, you can use AI’s feature named ‘dynamic pricing’. In this, the whole process of price optimization is automated by setting the best optimal price for your product. One of the best examples of a company that uses dynamic pricing is Amazon. You will be surprised to know that over 250 million changes are made in Amazon prices every day.
Final Thoughts
Undoubtedly, the proper use of AI in the E-commerce spectrum can enhance production as well as the maintenance of an online business. Besides, it can also assist in bridging the gap between the consumer and the merchants.
With the evolving time, the demands of online shoppers are increasing rapidly, and so does their expectations. AI can help you stay ahead in this highly competitive market and also grow your business like never before. Together AI and your E-commerce store can deliver extensive positive results for you!
bizibi is a full turnkey solution for an ecommerce platform purely focused to the Trinidad and Tobago market. A feature rich multivendor platform that includes delivery and payments as well as a fully powerful marketing engine that not only generates a whole portfolio of marketing material for you, but also with its integration with social media we can also deliver it to your audience.
If you would like to have an online store go to bizibi and signup here.