No matter whether you are targeting business or aimed at direct customers, social media marketing is what a soul is to a human body.
And if you want to get the best out of your marketing strategy, you must plan carefully, especially in case of SaaS products. SaaS products are not common in Trinidad and Tobago but that is changing, recently there we have seen a number of ecommerce marketplaces and food apps sprouting up, these are based on a SaaS model.
Well, now you might be wondering, why?
Did you know?
As per the estimations based on Statista, “The SaaS market is estimated to be worth 101.5 billion U.S. dollars”. It is much smaller in Trinidad and Tobago, but also it is at its infancy stage. Over the next few years we will see a surge in online stores and most of these will be on SaaS model.
It sounds interesting…doesn’t it?
So, now how would you leverage the opportunity?
Social media marketing is the answer to this question!
When you efficiently harness the right social media channels, you can get a multitude of benefits like target the right audience, increase the presence of SaaS product on social media, and boost your brand awareness on the internet.
Make sure you efficiently harness different social networks as they may give you valuable insight into your customers and the way they engage with your business.
Before heading to marketing strategies, let’s discuss why social media could be effective for SaaS?
The answer is pretty simple…your clients/customers are already there on social media!
Let’s say!
People who are 22-40 years old are most active on social media platforms and considered the most powerful customers.
According to recent research done by Manifest, “More than 70% of people follow brands on social media and among them and more than 95% of users do interact with them on social media”.
This clearly signifies that most of the target customers are likely to interact with different brands on social media platforms, ultimately making them the right medium to promote SaaS products.
So, without wasting time, let’s discuss the effective ways that may help you to social media marketing tips for your SaaS products.
1. Make sure your business is present where your audience is:
Before you start promoting your SaaS product on social media you need to choose the right platforms.
It is important for you to know what your audience hangs out! Make sure you research and plan carefully what social media platforms that you must target where you can get leads from.
Also, make sure you invest your time and resources in those mediums that guarantee you a higher ROI (return on investment). Consider choosing what your target audience use and the product/service your business offer.
And it couldn’t be wrong to say that Facebook is the best and prominent social media platform that may perfectly cater to the needs for B2B and B2C businesses.
If, however, your target audience is business professionals, then you must consider putting efforts on LinkedIn to reach them and turn them into potential customers.
2. Use High-Quality and Attractive Visuals
There’s no denying that fact that attractive visuals may lend you a helping hand in grabbing the attention of your audience. Let’s take a look at the following points:
- Facebook posts with images are likely to get 2X more engagement.
- More than 80% of marketers use stunning images in their posts.
The visuals are particularly great when it comes to SaaS software. This would ultimately let you understand the features and technology. When it comes to attracting your people’s attention, you must use infographics in the best possible manner.
3. Spark Engagement with Quality Content
You must create a social media strategy once you’re done setting up your social media profile.
And you’re done promoting your SaaS products across all the mediums of social media. Make sure you create educational posts that indicate how your product works and how it may perfectly cater to the needs of your customers.
You can use different formats such as:
- Photos
- Graphics
- Infographics
- Case studies
- Videos
- Quotes
- Live Streams or Webinars
4. Write an Intriguing Bio in Your Profiles
Make sure you tell your visitors about yourself like what your story is all about, how did it all start?
And it couldn’t be wrong to say that people love hearing about real stories and seeing how people achieved success.
Make sure each business page of your section has a bio section where you can add a short description of your business. This would ultimately encourage your audience to follow your page and get to know about your brand.
Also, you must include basic information about your company or describe your company and showcase your benefits of your business.
Note: Make sure you add a link to your website where customers can learn more about your organization.
Final Thoughts
So, that’s a wrap up to the social media marketing tips for SaaS!
Social media channels, as you could see, boast powerful tools to interact with customers and promote any brand or business. One of the best things about marketing tips is that you may take advantage of various approaches and techniques to attract audiences and build awareness.
We at bizibi have been focused on building digital marketing footprint for our ecommerce market place.
bizibi is a full turnkey solution for an ecommerce platform purely focused to the Trinidad and Tobago market. A feature rich multivendor platform that includes delivery and payments as well as a fully powerful marketing engine that not only generates a whole portfolio of marketing material for you, but also with its integration with social media we can also deliver it to your audience.
If you would like to have an online store go to bizibi and signup here.