One of the imperative aspects of the online marketing and web designing is user engagement – it defines the ROI and performance of all the websites. Engagement is not merely described by taking attention of the audience but also make them retain through your content of website, considering both; accomplishment of your primary goal and their own benefit to stop by you. Once you get successful in to drive user engagement, your entire business will be productively influenced, and ultimately it will boost the business growth.
Here it is quite necessary to mention that user experience (UX) has always an important role whenever we talk about website design and website development, because:
- When a website has captivating and user-friendly interface then there are chances that the conversion rate will rise by 200% while this conversion rate rises by 400% if a website has exquisite user experience (UX) design.
- Here, saddest part is that approximately 70% well developed businesses (when go online) neglect to have fine usability of platform and consequently they get ignored digitally.
In website development, it is very challenging to excel in functions and features to drive user engagement. We would like to give you a productive suggestion for your components of the website, they should be user-friendly, captivating, and properly optimized.
We have a long list of such concepts to boost your user engagement. Pick them one by one and check which one of these concepts fits perfectly in your website development. Though all the mentioned concepts have been derived using WordPress CRM, you can also make use of it in other different projects that fundamentally need great engagement.
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Unique Value Proposition
Businesses that flourish, get their crucial issues fixed and define them evidently. Every business should have a command on Unique Value Proposition (UVP) if it aims to engage audience and generate leads or conversion. At the front of your WordPress website, Unique Value Proposition is supposed to be the first view for your audience. This is the reason Unique Value Proposition should always be depicted at first screen when you get a website visitor that is your homepage. It should be on main page, centrally aligned and bold. When a business sets its UVP appropriately on its website, it captures the sight of large number of audiences. The best practice to put UVP is to make it precise in one line.
Advantage Oriented Copy
If you have not mentioned the benefits of your audiences to visit, then the features and functions of your website will not be considered, give them what they are looking for. Due to this, benefits of people should be more prominent than your own branding. For the perfect benefit-oriented copy, business should know who are they catering? How do they think like? And which products/services would be their preferences? The best example for this is Tesla – it’s a well-known brand of vehicles that make environment-friendly and fuel-efficient vehicles, by giving them experience of trend followers with environment friendly usage.
There are several methods that can be used to convert your convincible website content into action
- Give Clear Message to Users
Try not to brag about things, people might get confused. It will be good if you clearly mention the benefit that they can get by using your product.
- Use “You” instead of Me
Interact with your audience by using second person’s pronouns (you, yours etc.) instead of personal pronouns (I, we etc.) and somehow tell them that they are special.
- Text that Users Can Scan
Mostly people are not habitual of reading, therefore having complicated and lengthy content on your website might result in loss of their interest in your product or services. Try to make your website content attractive with fine graphics, bullet points and precise content.
- Responsiveness of content
The content of your website should be responsive i.e. that will be mobile- friendly with proper screen view. This can be done by using more paragraph instead of one lengthy page, keep your sentences short and also keep the text font appropriate.
Read More: 6 Important Ways to Measure the Business Using Influencer Marketing
CTA Button
The full abbreviation of CTA is Call to Action, which means any action that users or audience take upon your convincible call. The Call to Action is a button feature that can be in any form including links, subscription management, social media buttons, direct your user to a specific page to read or add comment, portfolio hyperlink, form filling page or buttons etc.
The Call to Action (CTA) button should have message strong enough to generate leads in the form of visitors or customers both. Effective Call to Action (CTA) button can create a great difference in conversion if made with compelling message and marketed at right place.
Surveys and Forms
If you want to collect feedback of your business website visitor, engage them with your brand or even get information of customers, then forms are the primary source for all such things.
Moreover, you can make questionnaire of relevant question being measured on a scale of few digits to get all above mentioned things, this technique is called survey. It is necessary to put relevant question and also survey from the right place i.e. where your targeted audience is present in large number.
Make a Relevant Content Strategy
It is not a good practice to keep an individual section or blog for all of the resources. Having relevant content on your landing pages is as important as your introduction on About pages just to grab the attention of users on website.
If your website contains as such captivating data then it can result in great conversions with low bounce rate and further enhance the user experience on your business website.
Along with the relevant content of website it is very important to have eye-catching design for it to get user attention and engage them. According to analyses, around 40% audience will tend to lose interest they find content dry and boring, even of the website’s layout is outdated.
Know More About: Learn to Create a Video Landing Page for More Conversions
Customer Testimonials
A method to show your credibility to your audiences, previous customers’ testimonials play the key role. For example, if a visitor is interested in your product or services and intend to buy but having quality concerns, then at that point customer’s buying behavior can be affected by the testimonials of other customers. Since testimonials increases the business or brand’s credibility, hence customers start to gain trust.
In order to get potential customers, the website should have testimonials with fine visibility (along with Unique Value Proposition and Call to Action Button).
Link Campaigns to Landing Pages
When a business run marketing campaign other than website, then this campaign should be directed to the landing page of business’s website (the campaigns which are designed for a specific audience or channel). This is how the communication of business will tend to increase in conversions and will stay consistent.
The landing pages should be attractive since it can make up your customer’s mind to spend more time on website and generate leads.
Different methods can be implemented to enhance conversions, which are following:
- Pay Attention to CTA
An action should be promoted on the landing page of website, these action buttons could be more than one but with its own convincing message for conversions
- Landing Pages Length
It is important to see customer visiting trends on your website. Moreover, you should know whether the precise content is best practice or longer paragraphs are good for greater reach. Mostly, lengthy pages of content and overall copy are proved to be beneficial in B2B businesses.
- Personalization
It is your duty to make customers stay on your landing pages, and do not lose them. It is certain that the people who intentionally visit your website are the ones who have chose to open your landing page link for information or conversion. Therefore, there should be personalized message on the website’s landing page, whenever a customer takes a visit.
- Visuals
Showing the right graphics at right medium to right audience can make a great difference in conversion rate. The quality of product when combines with prefect illustration then this combination does wonders in getting engagement and sale.
Also Read: 6 Advantages of Adopting Personalized Marketing
Pop Ups
In order to generate great leads, the pop ups give wonderful results. Many of the pops get ignored and blocked by the users but people remember those pop ups which are effective.
Live chats
To get conversions, customer attention, team support and customer care, liver chat is the best way in all these aspects.
Conclusion For a success in your business, the website should be well optimized, keep experimenting to study customers’ behavior and its data collection. Right marketing of right website with right information gives great user experience and make more conversions.
bizibi is a full turnkey solution for an ecommerce platform purely focused to the Trinidad and Tobago market. A feature rich multivendor platform that includes delivery and payments as well as a fully powerful marketing engine that not only generates a whole portfolio of marketing material for you, but also with its integration with social media we can also deliver it to your audience.
If you would like to have an online store go to bizibi and signup here.