If you need to promote your B2C business i.e. direct customers or even B2B i.e. targeting business, then social media is the key medium that plays a vital role in promotional strategies. When we talk about SaaS products or Services among software then its marketing strategy has to be prepared wisely and carefully, if we intend to bring our maximum results from our hard work associated with it.
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Reasoning
If you are wondering over the importance and careful handling of SaaS products marketing then know that this marketing is considered to be sensitive since such products target a specific need by providing some precise digital services. Above everything, the main aim is to deliver your message to the right audience.
According to the fresh figures of Statista Estimations, the projected worth of SaaS marketing has been announced around 100 Billion US. Dollars.
The brand awareness enhancement, reach to the right customers and presence or digital foot prints for SaaS products can be created through some approaches and tools that empower the important social media platforms.
To get the important insights about your targeted audience, social networks are found to be a vital source, also it helps to get them engaged and meet your business goals.
Why to Choose Social Media for SaaS Products?
It has been claimed that suitable platform for SaaS products’ promotion is social media. The reason for this claim is that the clients of SaaS products are already present on social media platforms. For instance, if we see the stats of millennials (the age group that lies between the range 23- 38 years) are supposed to be the powerful prospects who stay actively online over these social media and find new products through these globally.
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Moreover, Manifest’s research results have shown that the estimated people percentage on social media that follow brands are 74%, while the prospects who are active on social medias, stay updated about brands and communicate through social medias are around 96%. By following these insights, you can communicate on behalf of your business with these prospects using posting strategies on social medias and show them such content that they find entertaining.
Further, we will look into some important guidelines to explain an influential strategy of social media to market SaaS products.
- Stay Active Around Your Prospects
The selection of right platform for the right people with the right medium is important before taking a start of any marketing strategy for SaaS products. For this, you need to search out the whereabouts of your target market. Create plan and perform extensive research over the different channels to find out the great potential for lead generation. Your aim has to be an investment in such resources and time-consuming tasks that could confidently announce the return on investment.
The products which are being offered and their targeted audience, both give insights to select an appropriate social media for marketing. For both B2C and B2B, the most powerful social media platform is Facebook. While, for the businesses that targets other businesses, professionals and buyers, you need to pay attention towards LinkedIn platform, because this platform is used to make important decision to get maximum reach on right audience.
Below is the deep analyses of social media platforms to explain their weaknesses with strengths so that you can select one according to your product and audience.
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- Facebook
As mentioned above, Facebook rank is number one among popular channels of social medias, therefore this is the best platform to target the B2C business and also B2B businesses. Talking about the active audiences, it has been analyzed that on average daily’s active users on Facebook media are around 1.82 Billion. Facebook comprises some of the amazing features to generate influential ad campaigns and target the right audience properly. The presence of your business on Facebook spread the awareness among your targeted prospects, as it also verifies the credible businesses. - LinkedIn
If you have some SaaS products that target other businesses, the LinkedIn channels will suit your business the most. In order to interact with different industries, spread awareness for your product or services and develop links, the what else could be better than LinkedIn. This channel can also be used to prove the skills in your valuable business and share blog’s content. - YouTube
In handling the SaaS business, YouTube will turn out to be the easiest medium to handle. Different sections can be made for instance course training, tutorials and other engaging content or videos for your targeted audience. In case, you have developed some features and even introduced new software program or version then video content will help you a lot in marketing your products as such content is quite attractive for YouTube Users than giving a thorough read to the blog posts. - Instagram
If you get any about Instagram that it will not be appropriate for the marketing of your products then this idea is not at all right. Instagram is one of those social media channels which are on a fast and growing pace which is quite compelling to consider Instagram as a great platform to engage and promote your SaaS products.
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For instance, Asana’s strategy should be followed regarding their project management system, their account of Instagram and the way they ingeniously use formats over videos, creatives and the stories to get more engagement of the prospects.
- Twitter
The SaaS products’ awareness can spread through Twitter, and also it is a great source to engage your customers of SaaS products. The new regarding the organization, product launch, introduction to new feature, and reach on your blog posts and articles can be done with Twitter channel.
It is also a great activity to get updates from the leaders of your relevant industry, competitors brans and also interact with them through responding over their feed posts and reweet the posts which are useful in term of information. The followers or fanbase can be increased on Twitter by staying active more of the time and put focus on the brand’s community building - Update Your Profile with Persuasive Bio
Tell your business’s story to your audience, they journey how it began and the challenges that you had to face while its establishment because your prospects are sheer interested in listening to your entertaining stories, challenges and strategies to overcome them in order to achieve key goals.
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- Quality Content to Enhance Engagement
once your business profile is properly set up, the next step is to plan a strategy for social media channels and market your SaaS services or products with these platforms.
Whenever the audience faces issues, they search on their own. This is the reason that you are also required to keep a section of blogs that will only contain educational posts about your products’ functionality and their possible cases.
Different formats can be used, such as: - Webinars or Live Stream
- Quotes
- Photos
- Graphics
- Infographics
- Case Studies
- Videos
- Elaborate the Functionality of Your SaaS Product
Often, the prospects find it difficult to use your products and their functionality. While promoting a SaaS product, the main challenge for its marketing could be its non-physical element. The non-tangible services cannot be touched or seen. A session of question answers can be created, a video can be created and some infographics series can be incorporated to promote educational posts about the usage, solutions and features of your SaaS products.
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- Blog Posts Sharing
The awareness about your SaaS products can be increased with the fantastic method blogging, and also the valuable pieces of information about your brand’s activities can be communicated to your audience using blog posts. It has been shown by the findings of DemandMetric, that 80% of the prospects communicate with both, blog posts and social media posts. - Captivating and Quality Visuals
Among all the popular social media channels, visual aids are most famous. Below is the data collected from HubSpot, have a quick look on it: - The posts having photos on Facebook gets 2.3X higher engagement in comparison of the posts without photos.
- The are 85% of the marketer present on the social media channels who use visual aids.
- The twitter posts having photos get 150% high engagement in comparison of the posts having no photos.
- Conclusion
Social media platforms have turned out to be the strong channels to communicate with the business prospects and market the business or brand’s products. The main advantage can be taken by the organizations of SaaS products by the modern techniques and methods to get more awareness and engagement by the audience over the products. Ultimately, all this needs a proper plan creation and strategy implementation for marketing.
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