Many years ago, it was sheer an anticipation that one day Artificial Intelligence (AI) will come up and take over the man handled functions. Well, the time has come and world is changing rapid that humans are being replaced with machines. But this is not something to worry about, human workload is being shared in a good way. Artificial Intelligence (AI) has revolutionized this new era with so many benefits specifically the eCommerce industry.
Introduction to Artificial Intelligence (AI)
A broader brand with advanced functionality in the domain of computer science is considered to be AI – it is an abbreviated form of Artificial Intelligence. The machines having AI technology are smartly designed in such a way that the tasks which are being managed by the humans can now be replaced with the technology of Artificial Intelligence. The are some key players in the world of science development among which, two of these factors are the Artificial Intelligence’s branches, which are Natural Language Processing (abbreviated as NLP) and Machine Learning.
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The eCommerce industry has been deployed the technology of Artificial Intelligence, that intends to provide specific targeting and personalized experience by the prospects. It has been claimed by Statista that by the end of year 2021, around 3.8 Billion people are anticipated to have smartphones, and we are witnessing the steady increase in these numbers going up.
This estimated indicates that mobile industry will see a boom since everyone urges to get himself or herself a phone. These smartphones aimed to provide user friendly interface and smooth functionality of the device which will give rise to the lead generation.
There are some methods and tips to incorporate the Artificial Intelligence (AI) in the industry of eCommerce so that the processes of sale could be optimized.
- Users Get Options for Effective Search
It is a thumb rule of business to follow customer centric values in which customer is a king, he/she can never be wrong regarding their needs or demands, and it’s your responsibility to provide them positive experience. Therefore, keeping your customers on priority is a core value of a customer centric businesses.
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Does is bother if you are crazily looking for a specific thing and end up having nothing but lose temperament? Exactly, that’s your customers feel when your website doesn’t meet their expectations.
However, being a business handler, jot it down in your to-do list that it is your responsibility to give easy guide to customers regarding the products they had been looking for. This can be possible by incorporating a visual search feature or a voice search feature.
- Voice Search
While using the Google on search engines, already the most famous feature is voice search. In it, you can put forward your query by just speaking in in Google mic and eventually the voice recognition feature gives the amazing outputs.
For instance, Alexa – it the Artificial Intelligence technology present on Amazon being its digital assistant, it recognizes the language in which you are speaking and show the results (command based) which you were looking for.
- Visual Search
The online store’s engagement can be increased by incorporating the visual search feature and also enhances the chances to retain conversion visitors, thus generates more leads. By using this feature, one can upload the photo and make similar searches with it which are present in your online shop. This credit goes to the algorithms of machine learning which is processed by the system, then the image gets classified and at the end it shows similar outcomes.
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- Recommendation Sales Feature Implementation
Recommendation Sales Features is among those systems which analyze the information of the prospects i.e. the user’s browsing history, prior purchases track. This is all done in order to give suggestions or recommendations based on the services, information and the products.
The Recommendation Sales Feature comprises two main systems, which are:
- Filter in Content
This is the system technique of Recommendation Sales Feature in which metadata filtration, choices and activities of a single user are utilized. This filter performs by considering the user behaviors, and pattern of activity for the integration to a smart algorithm. It can provide recommendations or suggestions to the visitors of website by keeping a trach of prior data and information.
- Collaborative Filter
In the collaborative filtering feature, the system provides recommendations or suggestions by keeping track of several users’ data and information unlike content filtration in which data is gather by a single user only. Collaborative filter is more reliable and accurate than the content filtration. This particular feature was incorporated by the Amazon and it witnessed a big increment in sales, after implementing this algorithm.
An increase in website’s click-through rate along with personalized experience of potential buyers can be seen by incorporating the recommendation sales feature. Since the complementary products or services are being offered to the customers which gives a best combination when used with original product, a clear increase in average value of order can be seen. By holding the attention of your customer through such offers can make them stay on website or retain for a longer time than usual, thus conversions take place.
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- Designate a Virtual Assistant or Chat Bot
To start the conversations with your users, chat bot turns out to be the great source using different channels. This will benefit to your customers by offering them proper assistance and make them understand the right choice through the navigation.
Most of the times, prospects are quite eager to ask and know different details about the services and products. It is not easily possible to stay online all the time to entertain the questions of customers. Here, how does an automated chat bot incorporation idea sound like? Which can recognize the intention or aims of the customers by following the keywords and the already communicated scenarios.
There are 64% of the businesses’ customers who anticipate a smooth interaction by making use of online businesses. A quick response can be offered to the customers, from which different kind of data can be gathered i.e. email information and fill forms for other information. A digital and virtual assistant is an application program that knows the normal language of human beings and it can benefit users by responding to the questions, thus eventually enhances the chance of leads.
- Products’ Description Optimization
A smart way to give detailed introduction about your products or services by adding products description on website against the respective item. This is how you can make your website SEO friendly to get the top rank of your online shop on search engine. It gives businesses the motivation to write optimized content for their products and services’ description, which helps to get organic audiences on your website. Well written descriptions that beautifully elaborates the products’ features can turn many leads into the conversions, since they can make up the minds of customers for a purchase.
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This is all done manually usually, but it can all be performed automatically by using the technology of Artificial Intelligence, thus humans can save and utilize this time in other important tasks.
Many of the websites are incorporating Artificial Intelligence (AI) technology in order to get their products and services’ description writing done, Alibaba is one of them. More than 20,000 lines of descriptions can be prepared in a second by incorporation of Artificial Intelligence technology. This way website’s merchants will not consume more time in creating descriptions of products and services.
- Avoid Fake Reviews
Majority of the prospects tend to make a purchase by following the reviews of other customers, and sometimes competitors or haters give bad reviews for no reason. Artificial Intelligence incorporation can identify and delete the spams and fake reviews.
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- Benefit from Price Optimization
It is the process in which a moderate price is identified that your targeted audience can pay for your products or the services. Through this, more sales and conversions can be made.
- Supply Chain Automation
If there is a mismatch between demand and supply of your online shop, you can face trouble in terms of items’ shortage. The “Out of Stock” status divert your customers’ mind to switch to the websites of your competitors.
Having an automated supply chain management, you can keep check and balance of your inventory and win the conversions of ready buyers.
- Conclusion
The online businesses’ and startups’ development and maintenance can be wisely managed by incorporating the Artificial Intelligence (AI). The consumers and merchants’ gap can also get bridged through (AI). With the passage of time, the demands of prospects are increasing, and it is becoming quite a challenge for every business to creatively engage the prospects. AI is on a journey to evolve the customer’s experience; thus, it is beneficial for ecommerce and customers both.
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bizibi is a full turnkey solution for an ecommerce platform purely focused to the Trinidad and Tobago market. A feature rich multivendor platform that includes delivery and payments as well as a fully powerful marketing engine that not only generates a whole portfolio of marketing material for you, but also with its integration with social media we can also deliver it to your audience.
If you would like to have an online store go to bizibi and signup here.